How Often Should I Update My Website?

Is your website looking a little dull and drab, perhaps like you’ve missed a few (years of) updates? Your website is often the first introduction that customers have to your brand, which makes it extremely important to maintain a clean and friendly design that is inviting to users. Some of the fancy content scripting that was added to websites only a few years ago is no longer supported by modern browsers, and mobile visits likely make up a significant portion of your web traffic. How can you tell when it’s time to take the plunge and make some updates to your website?

Outdated Technology

Creating a “mobile friendly” website today is not always enough — your website should be mobile first. The difference between the two philosophies is deep, but the high-level concept is that you consider mobile traffic makes up more than half your current site visits, and that number will continue to grow. You have to start your design with the most relevant information. This can be particularly tough when you consider you only have a few inches of screen size to get your message across to a new customer! If your website isn’t viewable on mobile, you’re cutting your potential traffic in half and it’s time to make a shift.

Poor SEO & Branding

When you undergo a significant branding shift, it’s crucial that you translate these updates to your website. If your site doesn’t align with your brand and story, your customers may perceive you quite differently than you expect. Optimizing your site for SEO is also critically important, and may require a re- wiring to ensure you’re effectively utilizing the content that your teams generate.

Creating a brand’s online identity can be a hefty undertaking, but the professionals at Safari Marketing are up for the job! We help businesses of all sizes craft a digital presence that excites customers and accelerates sales. Contact us today at 219-401-3949 or via email to ryan@gosafarimarketing.com.

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